Olivia Wilde is putting the “busy” in “businesswoman.” She’s the face of major beauty brand Revlon, she recently partnered with Birchbox to create gift boxes with her charity, Conscious Commerce, and now, the stylish star is teaming up with H&M for its Conscious Exclusive campaign.
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And few actresses are better equipped to serve as the face of the company’s sustainable, eco-friendly line than Wilde, who is also known for her humanitarian and environmental work. “Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability,” she says in a press release.
The 2015 collection, for which Wilde is the face, has a focus on dresses that incorporate prints from African, Asian and Indian cultures and that are mae from green fabrics including organic silk, recycled polyster and “conscious leather,” the release says.
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Ready to start shopping? You’ll have to wait until next spring for the collection to hit stores. The Conscious Exclusive line will be available in about 200 H&M stores worldwide and online, beginning April 16. And you may want to put that date on your calendar because you’re going to have serious competition from celebs for it — Sophia Bush, Ginnifer Goodwin and more are already fans of the line.
